Micro - Level Research on Rural Marketing Systems
نویسنده
چکیده
The focus of this paper is on micro-level marketing research to support the design and implementation of rural development programs. Contemporary rural development efforts are directed primarily at promoting change so as to simulta neously affect the distribution and growth of income, employment, nutrition, health, and other dimensions of the quality of life in rural areas. Although there is a continuing debate over the appropriate rural development strategy, we argue that adequate analyses of the essential growth and equity issues will not be forthcoming until we better understand the micro behavior of both production and marketing systems in rural areas.
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